With the release of the first two trailers for the new big screen, live action adaptation of Jem & the Holograms only a couple of months away it’s had me thinking a lot about the original cartoon and toy line and what made those so special to me growing up in the 80s. I pretty much have zero interest in the new movie because I feel like the production has completely shrugged off the original concept and vision of the property that it’s all but unrecognizable. In fact it feels like a more earnest adaptation of the Hannah Montana television series, which was itself a lesser derivative of the original Jem cartoon. On a brighter note, I finally managed to pick up the first five issues of the IDW comic book adaptation of Jem written by Kelly Thompson and lavishly illustrated by Sofie (formerly Ross) Campbell, a favorite artist of mine for the past 15 years or so.
The comic series is great and manages to hit all the notes of the original while still updating the plot and characters into a more modern take. We hear a lot about comic book adaptations and mining comics for film these days, but this is the type of material and a philosophy for how to write fan favorite material that Hollywood just isn’t grasping. That said, I’m not trying to knock the wind out of the film industry, though if there are ever any executives out there reading this, you’re getting it wrong. Anyway, since I’ve been diving back into the story of Jem a lot lately I thought it would be the perfect time to try my hand at designing another set of trading cards that SHOULD have existed back in the 80s but for whatever reason never happened…
Like the previous sets I created (or co-created) for The Monster Squad, Adventures in Babysitting, Rad, Young Guns and Young Guns II, I had a blast working on these. I love trying to slip into the creative mindset of a Topps employee circa 1985 when laying out and utilizing artwork to create these wax wrapper and card designs. Finding colors that work well with the content or trying to make the cards dynamic yet still true to the aesthetic of the 80s…
First and foremost, since there is a lot of gorgeous Jem & the Holograms toy box art for each of the characters I wanted to highlight that before utilizing any of the animation imagery. Though there were some cartoon series that had trading card sets in the 80s (Teenage Mutant Ninja Turtles and Masters of the Universe immediately spring to mind), the majority of trading card sets seemed to focus mainly on film and live action TV. Also, the cartoon sets tended to add speech bubbles with puns and dialogue to the cards and I really didn’t want to do that. It’s not like I feel I’d have to per-se, but it would be more accurate which is half of what I’m striving for when making these sets…
The crazy 80s-inspired design of these cards is also a bit personal for me because I was able to tap into my childhood experience growing up in central Florida. The color scheme I went with is heavily evocative of what I remember seeing all over the place from the design on the scratch-off lottery tickets that became legal around 1988. It’s a mix of a beachy feel with a splash of flamingo, aqua and neon. I had so many pairs of surf & skate shirts and shorts that sported these colors…
Making these cards was also an excuse to seek out a ton of Jem-related research materials including interviews with series mastermind Christy Marx, making-of featurettes from the Shout! Factory DVD release, as well as diving back into watching the cartoon itself. I always love re-watching cartoons when I’m doing research for a project like this because it makes me stop and take a closer look at what’s going on both in the episode and behind the scenes…
All in all, I think this is my favorite of the digital trading cards sets I’ve worked on solo thus far. And at the risk of sounding like a broken record I really wish that I had a set of these in hard copy cards to stick in my collecting binders sandwiched in between my Robocop and Harry and the Hendersons cards. Maybe someday.
*UPDATE* this is pretty darn cool
These are excellent. Hasbro should totally do these.
Posted by Christy Marx Clubhouse on Wednesday, August 19, 2015